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Cradle to Cradle - McDonough - Remaking How We Make Things
Infohash:
B7BAF1B2F5582F31082597AA05559792B2BB18D4
Type:
Music
Title:
Cradle to Cradle - McDonough - Remaking How We Make Things
Category:
Audio/Audio books
Uploaded:
2011-09-17 (by UnviolentPeacemaker)
Description:
Cradle to Cradle: Remaking the Way We Make Things
Audiobook, MP3 Audio, Unabridged - MP3
William McDonough - Author, Michael Braungart - Author, Stephen Hoye - Narrator
Amazon.com Review
Paper or plastic? Neither, say William McDonough and Michael Braungart. Why settle for the least harmful alternative when we could have something that is better--say, edible grocery bags! In Cradle to Cradle, the authors present a manifesto calling for a new industrial revolution, one that would render both traditional manufacturing and traditional environmentalism obsolete. Recycling, for instance, is actually downcycling, creating hybrids of biological and technical nutrients which are then unrecoverable and unusable. The authors, an architect and a chemist, want to eliminate the concept of waste altogether, while preserving commerce and allowing for human nature. They offer several compelling examples of corporations that are not just doing less harm--theyre actually doing some good for the environment and their neighborhoods, and making more money in the process. Cradle to Cradle is a refreshing change from the intractable environmental conflicts that dominate headlines. It's a handbook for 21st-century innovation and should be required reading for business hotshots and environmental activists. --Therese Littleton
From Publishers Weekly
Environmentalists are normally the last people to be called shortsighted, yet that's essentially what architect McDonough and chemist Braungart contend in this clarion call for a new kind of ecological consciousness. The authors are partners in an industrial design firm that devises environmentally sound buildings, equipment and products. They argue that conventional, expensive eco-efficiency measures things like recycling or emissions reduction are inadequate for protecting the long-term health of the planet. Our industrial products are simply not designed with environmental safety in mind; there's no way to reclaim the natural resources they use or fully prevent ecosystem damage, and mitigating the damage is at best a stop-gap measure. What the authors propose in this clear, accessible manifesto is a new approach theyve dubbed eco-effectiveness: designing from the ground up for both eco-safety and cost efficiency. They cite examples from their own work, like rooftops covered with soil and plants that serve as natural insulation; nontoxic dyes and fabrics; their current overhaul of Ford's legendary River Rouge factory; and the book itself, which will be printed on a synthetic paper that doesn't use trees. Because profitability is a requirement of the designs, the thinking goes, they appeal to business owners and obviate the need for regulatory apparatus. These shimmery visions can sound too good to be true, and the book is sometimes frustratingly short on specifics, particularly when it comes to questions of public policy and the political interests that might oppose widespread implementation of these designs. Still, the authors original concepts are an inspiring reminder that humans are capable of much more elegant environmental solutions than the ones we've settled for in the last half-century.
Tags:
- cradle to cradle
- william mcdonough
- Michael Braungart
- ecology
- green
- climage change
- global warming
- environmental
Files count:
33
Size:
290.32 Mb
Trackers:
udp://tracker.openbittorrent.com:80
udp://open.demonii.com:1337
udp://tracker.coppersurfer.tk:6969
udp://exodus.desync.com:6969
udp://open.demonii.com:1337
udp://tracker.coppersurfer.tk:6969
udp://exodus.desync.com:6969
Files:
1. Cradle to Cradle - McDonough - Remaking How We Make Things/Cradle to Cradle - Remaking the Way We Make Things.txt 3.13 Kb
2. Cradle to Cradle - McDonough - Remaking How We Make Things/Cradle-01.mp3 9.16 Mb
3. Cradle to Cradle - McDonough - Remaking How We Make Things/Cradle-02.mp3 9.16 Mb
4. Cradle to Cradle - McDonough - Remaking How We Make Things/Cradle-03.mp3 9.16 Mb
5. Cradle to Cradle - McDonough - Remaking How We Make Things/Cradle-04.mp3 9.16 Mb
6. Cradle to Cradle - McDonough - Remaking How We Make Things/Cradle-05.mp3 9.16 Mb
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8. Cradle to Cradle - McDonough - Remaking How We Make Things/Cradle-07.mp3 9.16 Mb
9. Cradle to Cradle - McDonough - Remaking How We Make Things/Cradle-08.mp3 9.16 Mb
10. Cradle to Cradle - McDonough - Remaking How We Make Things/Cradle-09.mp3 9.16 Mb
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13. Cradle to Cradle - McDonough - Remaking How We Make Things/Cradle-12.mp3 9.16 Mb
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17. Cradle to Cradle - McDonough - Remaking How We Make Things/Cradle-16.mp3 9.16 Mb
18. Cradle to Cradle - McDonough - Remaking How We Make Things/Cradle-17.mp3 9.16 Mb
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20. Cradle to Cradle - McDonough - Remaking How We Make Things/Cradle-19.mp3 9.16 Mb
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33. Cradle to Cradle - McDonough - Remaking How We Make Things/Cradle-32.mp3 6.47 Mb