What Must Starbucks Do (PDF)(Manifesto) -LegalTorrents

John Moore In response to Howard Schulz?s memo citing his concern over the direction Starbucks is headed, John Moore, a former long-time marketer at Starbucks, enlists the ?Starbucks Board of Customers? (i.e. readers of Moore?s blog and Starbucks customers) to propose which changes the company must make to maintain (reclaim?) its integrity. About the author: For the past decade, John Moore has made his mark in the marketing world by creating, championing, and implementing marketing ideas and branding ideals for Whole Foods Market and Starbucks Coffee. As the Director of National Marketing for Whole Foods Market, John focused his team on engaging in activities which were less about using traditional advertising and more about using the influential power of customers as the advertising vehicle. At Starbucks, John led countless highly successful in-store and out-of-store marketing promotions as a Retail Marketing Manager. Today, through speaking engagements and through his Brand Autopsy Marketing Practice, John shares business and marketing advice with companies aspiring to become the next Whole Foods or Starbucks. He has been recognized by Fast Company magazine as a ?leading practitioner of the arts of customer service and marketing? and serves as a Standards Council Advisory Board Member with the Word of Mouth Marketing Association. John is also the author of the Brand Autopsy blog and the author of Tribal Knowledge, a business management book from Kaplan Publishing (fall 2006). _ _ | | | | _ _ | | _____ ____ _____| | _| |_ ___ ____ ____ _____ ____ _| |_ ___ | || ___ |/ _ (____ | | (_ _) _ / ___) ___) ___ | _ (_ _)/___) | || ____( (_| / ___ | | | || |_| | | | | | ____| | | || |_|___ | _)_____)___ _____|_) __)___/|_| |_| |_____)_| |_| __|___/ (_____| -LEGAL TORRENTS Purpose: create a balance, share the already free stuff, public domain works, freeware, free music, free ebooks, articles, manifestos, movie trailers, and more. show the copyright owners that torrent websites shouldn't bear the responsibility of what their users upload, torrent websites are very much similar to google.. users upload what they want to upload, download what they want to download, and search for what they want to search.. by creating this balance and sharing the already free stuff, we hope to take the pressure of torrent websites.. _ _ | | | | _ _ | | _____ ____ _____| | _| |_ ___ ____ ____ _____ ____ _| |_ ___ | || ___ |/ _ (____ | | (_ _) _ / ___) ___) ___ | _ (_ _)/___) | || ____( (_| / ___ | | | || |_| | | | | | ____| | | || |_|___ | _)_____)___ _____|_) __)___/|_| |_| |_____)_| |_| __|___/ (_____|

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