Building Your Business with Google for Dummies{BBS}

* he first-ever book to show businesses step by step how to capitalize on advertising programs offered by Google, the world's #1 search engine, with more than 200 million search queries per day * Written by a veteran For Dummies author working in cooperation with Google, which will help support the book * From selecting the right keywords to crafting the right message, the book explains how to boost site traffic using AdWords, Google's hugely successful sponsored-link advertising program, which now has more than 150,000 advertisers * Also details how to make money with AdSense, a Google program that funnels relevant AdWords ads to other sites-and pays those sites whenever someone clicks on them See all Editorial Reviews Product Details * Paperback: 384 pages * Publisher: For Dummies; 1 edition (June 25, 2004) * Language: English * ISBN-10: 0764571435 * ISBN-13: 978-0764571435

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