Malcolm Gladwell: What we can learn from spaghetti sauce

Tipping Point author Malcolm Gladwell gets inside the food industry's pursuit of the perfect spaghetti sauce -- and makes a larger argument about the nature of choice and happiness. Malcolm Gladwell searches for the counterintuitive in what we all take to be the mundane: cookies, sneakers, pasta sauce. A New Yorker staff writer since 1996, he visits obscure laboratories and infomercial set kitchens as often as the hangouts of freelance cool-hunters -- a sort of pop-R&D gumshoe -- and for that has become a star lecturer and bestselling author. Sparkling with curiosity, undaunted by difficult research (yet an eloquent, accessible writer), his work uncovers truths hidden in strange data. His always-delightful blog tackles topics from serial killers to steroids in sports, while provocative recent work in the New Yorker sheds new light on the Flynn effect -- the decades-spanning rise in I.Q. scores. Gladwell has written two books. The Tipping Point, which began as a New Yorker piece, applies the principles of epidemiology to crime (and sneaker sales), while Blink examines the unconscious processes that allow the mind to "thin slice" reality -- and make decisions in the blink of an eye. A third book is forthcoming. "Pure Gladwell: cutting through conventional wisdom to define a new way of understanding how something works." Washingtonian ___________________________________________________________________________________ please leave a comment if you want, this is just to show what is out there... And before you go and spam, dl it watch it and make up your own mind... cheers the_phyrexian Are you a British citizen? Click here! (Petition to stop Sharia Law) http://petitions.number10.gov.uk/shariastop there is a reseed section, read it / use it... http://suprbay.org/forumdisplay.php?f=35 or visit my blog... http://thephyrexian.tk

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