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Business Web Strategy: Design, Alignment, and Application

Infohash:

B43E65C959BF5F6F9655B4E238C3863A4D0FF722

Type:

Movies

Title:

Business Web Strategy: Design, Alignment, and Application

Category:

Other/E-books

Uploaded:

2009-02-18 (by VasiaZozulia )

Description:

In the contemporary dialogue surrounding business Web strategy, two salient concerns indicating trouble in virtual space are emerging: (1) that the Internet may create additional managerial problems, and (2) that it may not actually be a solution for corporate problems. Empirical studies point to a lack of sound managerial Web strategy as well as a mismatch between a firm s Web strategy and its business strategy. Business Web Strategy: Design, Alignment, and Application addresses the gap in business Web strategy through a collection of concentrated managerial issues. Gathering the latest theoretical frameworks, case studies, and authoritative research, this in-depth collection will be a powerful tool for managers, consultants, and trainers in their efforts to maximize the power of the Web to support business strategy, and a rich reference for academics, researchers and students in the field of Web strategy.

Files count:

1

Size:

9.14 Mb

Trackers:

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udp://open.demonii.com:1337
udp://tracker.coppersurfer.tk:6969
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