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Building Brand Value the Playboy Way [2009]

Infohash:

52A342853B8D02DA2B9A05216F19E42C8AC604FA

Type:

XXX

Title:

Building Brand Value the Playboy Way [2009]

Category:

Other/E-books

Uploaded:

2011-04-08 (by Twizted1)

Description:

********************************************** ********************************************** Building Brand Value the Playboy Way [2009] by, Susan Gunelius ********************************************** ********************************************** DESCRIPTION: With $8000 and a dream to create a men's lifestyle magazine that he would like to read, Hugh Hefner put together the first issue of Playboy magazine on his kitchen table. Over half a century later, Playboy has grown to become one of most well known brands in the world, and Hefner remains the face of the brand and the ultimate brand champion. Susan Gunelius uncovers how a brand associated with sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. For over 50 years, Hugh Hefner has lived the Playboy brand promise, and Playboy has become one of the most recognized brands in the world. It's a fascinating story of determination, dedication and belief in a product. It's the story of brand building, brand value, brand longevity and the ultimate brand champion. PRODUCT DETAILS: Hardcover: 256 pages Publisher: Palgrave Macmillan (September 18, 2009) Language: English ISBN-10: 023057789X ISBN-13: 978-0230577893 Am@z0n Bestsellers Rank: #156,653 in Books ============================ Please Remember To SEED ... ============================

Tags:

  1. Playboy Book
  2. Building Brand The Playboy Way
  3. Susan Gunelius

Files count:

1

Size:

10.44 Mb

Trackers:

udp://tracker.openbittorrent.com:80
udp://open.demonii.com:1337
udp://tracker.coppersurfer.tk:6969
udp://exodus.desync.com:6969

Comments:

Twizted1 (2011-04-08)

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Your Cover Will Be Different
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Twizted1 (2011-04-08)

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Another Oops On My Part
"Darn It Not Being Able To Edit Torrents"
PAGE COUNT: 209
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