Jericho.S02E07.HDTV.XviD-LOL.[VTV]

Jericho.S02E07.HDTV.XviD-LOL.[VTV]

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Nephropathia (2008-03-27)

Subtitles:

theburren (2008-03-27)

Dear CBS Executives,
"...research done by Initiative Media found that less than ten percent of the viewers of most network television shows regard the program to be a favorite, while some shows -- especially cult programs -- are regarded as top choices by as many as 50 percent of their viewers (as described in Jenkins 2006a). The research, further developed through a close study of viewers of American Idol, suggests that viewers watching a favorite series were twice as likely as more casual viewers to pay attention to advertisements, less likely to switch channels during commercial breaks, and had significantly higher brand recall. Almost half of loyal American Idol viewers search the web for more information about the show and thus had more extensive exposure to affiliated brand messages. The researchers advised their industry clients that a show with a high level of engagement may be a better investment than a program with higher overall ratings but only superficial audience interest."
From
Because you are canceling Jericho based on this outdated business model, you are doing not only your audience, but also your advertisers, a disservice.
Thank you,
xxxxxxxxxxxxx
Graduate Student
School of Communication, Information and Library Studies
Rutgers University