Winning Results with Google AdWords

Run a Profitable Google AdWords Campaign Reach millions of targeted new customers at the precise moment theyAnd#39;re looking for the products and services youAnd#39;re selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. YouAnd#39;ll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign! * Create strategic groups of ads and keywords * Understand GoogleAnd#39;s Quality Score ad ranking system and quality-based bidding * Use the keyword tool to your advantage * Develop a successful bidding strategy * Write, test, and refine winning ads * Filter out inappropriate prospects * Expand proven ad campaigns * Measure success using Google Analytics and other methods * Increase conversion rates

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