Brenda Laurel: Why didn't girls play videogames?

A TED archive gem. At TED in 1998, Brenda Laurel asks: Why are all the top-selling videogames aimed at little boys? She spent two years researching the world of girls (and shares amazing interviews and photos) to create a game that girls would love. With a PhD in theater and a focus on interactive narratives, Brenda Laurel landed in Silicon Valley at the perfect moment -- at a time when theorists and technologists were exploring new ways that our expanded computing power could link us and entertain us in ways we couldn't yet imagine. She worked as a software designer and researcher for Atari and Activision, and co-founded a telepresence company in 1990. In 1994 she became a founding member of Paul Allen and David Liddle's Interval Research, a legendary Silicon Valley think tank studying the connection between tech and everyday life. Interval was meant to spin off profitable companies, and Laurel led one of the highest-profile spinoffs, Purple Moon, a software company devoted to making games and interactive communities for girls. In the end-of-the-'90s collapse of the CD-ROM market, Purple Moon was acquired by Mattel and killed. Laurel wrote about the experience in the monograph Utopian Entrepreneur, "a guide to doing socially positive work in the context of business." Laurel is the chair of the Graduate Program in Design at California College of the Arts. Her latest paper, "Designed Animism: Poetics for a New World," looks at the new field of distributed sensing and how it can help us discover patterns in nature. ___________________________________________________________________________________ please leave a comment if you want, this is just to show what is out there... And before you go and spam, dl it watch it and make up your own mind... cheers the_phyrexian Are you a British citizen? Click here! (Petition to stop Sharia Law) http://petitions.number10.gov.uk/shariastop there is a reseed section, read it / use it... http://suprbay.org/forumdisplay.php?f=35 or visit my blog... http://thephyrexian.tk

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