Paul Arden

Paul Arden - It's Not How Good You Are, It's How Good You Want To Be It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible. The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life. This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.

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Gorskin (2009-07-17)

Dude,i have been searching for this book in the stores and just when i was going to purchase the book on line i made one last try on google and there it was...
This is probably the only book that made me desperate to find it and read the damn thing.I don't say thanx often,but a stratospheric thanks from my man.

countersweet (2010-02-23)

you should still buy it :)

thelastm (2012-06-14)

Loved this book! Thanks a lot! Could you/someone also upload Whatever You Think, Think The Opposite by Paul Arden? Really searched for it everywhere online, but just can't seem to find it.